The Capitalize Destination at the 2022 NAB Show
Producing a program and selling it to a major broadcaster has become just one of countless ways a business can leverage content to drive revenue. Streaming platforms, YouTube and similar digital platforms, direct-to-consumer delivery and creation of exclusive content for NFTs are several of many options available today. The big question is where and how to maximize the value of your content.
How can you best capitalize on it? Can you build on the content relationship you have with existing audiences? Are there new revenue sources you can tap? And how does data fit into this picture?
When you enter Capitalize destination at the 2022 NAB Show, you’ll gain access to the people and solutions that address these and other key questions. You’ll get practical answers, technical solutions, and deeper knowledge of the business models that can help you participate and thrive in the modern content economy.
CHARTING THE GLOBAL MARKETPLACE:
Big content spends, tapping emerging markets, and automated versioning: these are just a few of the strategies OTT companies are turning to in the fight for dominance in the global marketplace. Stay on top of the business trends and learn about the challenges streamers face with these hand-curated articles from the NAB Amplify archives:
- How To Secure the Next Billion+ Subscribers
- Think Globally: SVOD Success Means More Content, Foreign Content and Automated Versioning
- How Does OTT Gain Global Reach? Here’s Where to Start.
- Governments Draw Battlelines To Curb the US Domination of SVOD
- Streaming Content: I Do Not Think You Know What That Word Means
Maybe you’re wondering about leveraging social as a TV platform? Augmenting your revenue streams by commercializing characters, background art, and GIF NFTs? (NAB Amplify has a great article on this! “Crypto Hollywood: Why Studios Are Backing Blockchain Projects”) Or perhaps you’re looking to leverage authentication to deliver enhanced services to your customers? These are just a few of the fresh business models and transformational technologies you’ll discover within Capitalize.
Technology demonstrations, training and educational presentations, and networking events will give you the insights and tools to better understand your target customer; identify the value in your content and data across local, national and global markets; and leverage next-generation technologies to open up new revenue streams. It’s an opportunity to see how you can take your business to the next level, whether through upskilling your sales team to understand changing client needs, identifying new ways to realize ROI for content and other assets, or strengthening and extending your connections with audiences.
In addition to showcasing solutions for capitalizing on content and data, the Capitalize destination will highlight tools for tracking new projects and services, determining what’s working and what’s not, and discovering potential audiences that might benefit from your content.
Capitalize brings all aspects of content monetization together so that you can connect with the technologies, talent and partners that will help you to adapt to current market demand and prepare for the future. This destination at the 2022 NAB Show will help you solve specific business challenges around effectively leveraging content and get inspiration (and practical advice) from others who have taken on similar projects and found success.
