TV2025 to Explore AI at NAB Show New York

The C-Suiter’s Guide to AI: Cutting Costs & Finding New Revenue session is talking place Wednesday, October 25 at 2:25 p.m. as part of TV2025. 

The event will provide “an executive view of the cost-saving and revenue generating potential of AI technology in both storytelling and selling advertising.”  

The panel’s scheduled speakers are Morgan Murphy Media VP of News Colin Benedict, Gray Television VP News Services James Finch, Graham Media Group Director of Transformation Michael Newman, Newsbridge CEO/co-founder Philippe Petitpont and Ticker founder/CEO Ahron Young. It will be moderated by NewsCheckMedia Chief Content Officer and TVNewsCheck Editor Michael Depp.

Depp says the panel will “particularly emphasize the step change represented by generative AI and what it potentially means for how newsrooms and sales rooms function, the evolving roles of all employees around it and the implications for their bottom lines.”

From transcription, captioning and editing to speeding up producers’ access to archival video, highlighting trending stories and creating social media posts, AI is expanding its role in newsroom and programming operations while enabling new opportunities to license video.

The same technology is creating commercials and even creating AI-versions of anchors and presenters, who can host promos for overworked staff.

WHERE IT’S AT: NAB SHOW NEW YORK INSIGHT THEATER

Get in on key trends and powerful intel at NAB Show New York’s Insight Theater! This is where you can catch up and connect the dots. Between process and products. Between the ways we now create and consume content. This is an intimate space to glean coveted insight and interact with the people and products transforming the industry.

From a keynote session on What’s Next for M&E with Media’s official Unofficial Cartographer Evan Shapiro to a conversation presented by the American Cinema Editors with the editor from Only Murders in the Building on the meticulous art of film editing, the Insight Theater sets the stage for the trends and technologies you need to know. Gain insights into Video for Social Impact, Data-Driven Trends in Content Creation, the Virtual Production Revolution, how AI-driven Virtual Humans are being deployed in broadcast news, and more.