Video on demand
GalsNGear D2C Masterclass: Sports Broadcasting
Amy DeLouise
Director, Producer & Founder #GALSNGEAR
Dayna Blechman
NBA VP, Head of Business Operations
Sierra Brandenburg
Microsoft Commercial Lead
Margaret Rickard Rubinacci
MediaKind Senior Director, Strategy, Growth and PartnershipsSports has entered a new era of audience engagement and storytelling, especially when it comes to streaming and digital platforms.
In particular, the NBA has undergone a large digital transformation with the goal of creating a newly integrated tech platform that will really deliver best in class content to fans, as well as personalizing those experiences.
This GalsNGear-produced panel will cover the what, why and how of the NBA’s decision to combine its third-party-hosted U.S. and international apps into one comprehensive in-house product.
Moderated by Amy DeLouise, panelists will explore the new NBA digital strategy, as well as the technology and trends that support it.
Hear from NBA Vice President of Operations Dayna Blechman, Microsoft Commercial Lead Sierra Brandenburg, and MediaKind Senior Director of Strategy, Growth and Partnerships Margaret Rickard Rubinacci.
This webinar also previews the #GalsNGear Connect Women’s Leadership Summit at the 2023 NAB Show. Additionally, Sunday afternoon’s “Sports Broadcasting and the Metaverse” session will explore similar themes.