Q&A Series: Fujifilm

Looking to learn more about what’s happening with our Photo+Video Lab sponsor and exhibitor, Fujifilm?

Check out answers to some burning questions on the community and the biggest trends and takeaways!

What are the biggest trends impacting the community/industry right now?

We’ve seen a massive uptick in the numbers of content creators/visual storytellers investing in higher end gear to make content for their channels, which has been exciting for our business, of course, but also because it means people are taking the time and investing the energy in learning these new tools because they know they’ll help them create their best work.

Manufacturers are recognizing this and adding enhanced video functionality into their cameras, from entry level to cinema-grade, which again, is exciting because you have everything from people making content of their new babies taking their first steps, to mirrorless cameras being used to create moving content on larger budget movies. The fact that the gear our industry makes runs such a wide gamut is awesome.

Why this market is so important?

As visual storytelling becomes more prevalent, so does the demand for high-quality imaging tools. Our industry continues to evolve and develop, and as a result it’s responding, quickly, to the needs of its consumers. In my opinion, and from what I have seen with our own business, it’s driving the majority of the growth related to the creator economy.

Tell us what you’re hoping people get from the Fujifilm and Frame.io photo walks.

We hope attendees gain a better understanding of the capabilities of Fujifilm cameras, as well as insights into the workflow advantages that Frame.io can offer. The camera to cloud functionality for Frame.io can truly revolutionize how creatives work, so we’re excited to have people onsite trying it out as part of their photo walk experience. Overall, our photo walks are an opportunity for hands-on experience, learning, and are designed to inspire creativity among photographers and videographers.

What are you excited for people to experience in the Photo+Video Lab?

We’re excited for attendees to experience the latest innovations from Fujifilm, from our top-of-the-line cameras and lenses to software integrations. It’s an opportunity to immerse oneself in the world of photography and videography, exploring new techniques, gear, and creative concepts.

What challenges does the community need to overcome, because of these trends?

As the market shifts, the needs of the creator community continue to shift as well. The challenge exists in the fact that while progress has been made in accommodating these shifts, there’s much more to be done. For us, specifically, getting gear into emerging creators’ hands is the first step towards not just building their knowledge base, but establishing a network of resources they can turn to, while providing continuous access to sources of education as they develop their craft. These experiences are critical especially as new creators begin to build their careers. It’s our responsibility to help nurture this growth, as these are the faces of our community. The work we empower them to create is what will continue to propel our industry forward. These creators are the future, and quite simply, the future is now.

Add the Photo+Video Lab to your plan and RSVP for the Photowalks!