Adam Wiener, Founder, Continuous Media is giving the inside scoop on navigating industry disruptions. Get a sneak peak on what you’ll learn at NAB Show New York!

Get your pass for the Local TV Strategies and add Advanced Streaming and FAST Revenue Strategies for Local TV to your myNAB Show New York Planner.

What are the biggest trends impacting the community/industry right now?

There are three dominant trends:

1. CTV audience grab… but where’s the money? The predictable pattern of streaming’s growth (and linear’s erosion) is not 1:1 with advertising budgets. That reallocation is fully embracing…
2. Short form / social video addiction. This is now a generational consumption norm as both a primary source and second-screen experience, with the added benefit of easy targeting and measuring. Unfortunately, hard lessons about authenticity will be driven by…
3. Artificial Intelligence (negative and positive). Deepfakes (ie. Taylor Swift) will have material consequences and a worrying public will seek out legitimacy, turning to trusted, legacy creators/brands using cost-effective and time-efficient AI production tools.

What challenges does the community need to overcome, because of these trends?

Simply put: Current “standards and practices” were developed to support license-dependent broadcast operations and distribution. The declining carriage/advertising ecosystem will continue to put pressure on your P&L. Can you challenge your organization to think beyond S&P limitations for non-broadcast revenue generation? Begin testing new tactics now!