In this interview, Will Cording, Senior Sales Executive at Worldpay, joined us to discuss how payment optimization is reshaping the media and to preview Worldpay’s expert-led session at NAB Show New York.

Worldpay, a global leader in payments technology, is set to showcase its latest solutions tailored for the media and entertainment industry at NAB Show New York. Senior Sales Executive Will Cording, who leads Worldpay’s efforts in the digital content vertical, will be a key voice at the Show with over a decade of experience in the financial services space.  

Cording recently appeared in NAB Show New York’s “5 Minutes With…” pre-show video series, where he was interviewed by NAB Show’s Elizabeth Donatelli, VP of Communications and Content Marketing. 

In this conversation, Cording discussed how payment optimization is reshaping the media and entertainment industry and emphasized that payments are a new frontier in improving customer experience and unlocking revenue potential for businesses. 

Since the last NAB Show, Worldpay has launched several key initiatives, including the 9th generation Global Payments Report and the Payments Performance report, both of which offer deep insights into consumer payment trends. 

At the 2024 NAB Show New York, Worldpay will highlight solutions specifically tailored for media and entertainment merchants. This includes their global acquiring services, fraud prevention tools, and payment optimization capabilities.  

As payment technologies evolve, Worldpay’s innovations will play a critical role in helping media and entertainment companies stay competitive in the attention-driven digital marketplace.  

To hear more from Cording at NAB Show New York, stop by Worldpay’s 11 a.m. session in Theater 3 on Wednesday, October 9: Subtle Changes, Bigger Profits: How Payments Optimization Drives Digital Revenue. Join this expert-led session for insights in optimizing payment setups for global audiences and streamlining payouts in the attention-economy.